Our Story

Founded in 2014 in sunny Southern California, Raw Sugar living is a natural lifestyle brand on a mission to promote clean and healthy living through products that are good for the body and nourish the soul. A company built on love and passion, our founders, Ronnie Shugar and Donda Mullis, mainstream the highest-quality, hand-crafted, natural soap and personal care products, and deliver them affordably to anybody and everybody—because all of us are as beautiful as we feel.

“We see you as beautiful. And, we want you to feel that way.”

The Heart of this Story

Ask us to tell you our story, and what we stand for or what motivates us, and we could give you the long version of our crazy love journey complete with heartbreaks and rekindled romance after decades apart. But, having both lost true love and found it again, we are reminded that at the end of the day, it’s LOVE that matters most. And that BEAUTY is found in everything and everyone—if you just seek it and embrace it!

We can tell you that beyond all the twists and turns and juicy details, we ended up together here for a reason, with something uniquely special to offer based on one simple truth that drives every product we create: We see you as beautiful. And, we want you to feel that way.

So, that beauty is our inspiration. We find it in simple acts of kindness and brave hearts. We see it in every face, body type, and well-earned laugh line. These little imperfections that make you perfectly you, keep us perfectly focused on the kind of beauty that matters most…from the inside out.

Made fresh in SoCal with ColdPressed fruits, certified organic extracts, plants and essential oils, our natural personal care products are wildly healthy, earth-friendly and smell oh-so-good! Like, really RAW good! Topped with sustainable Bamboo Caps, and packed with wholesome goodness, Raw Sugar products are crafted with love and available at a price point that everyone can afford. Our story is a simple one. We see the beauty in you and are here to encourage you to love the skin you’re in.And that’s pretty sweet news!


Meet Ronnie & Donda, partners in business and in life, who created Raw Sugar as a brand to inspire a sweeter world.

Everything You Love – And Nothing You Don’t!

Our products are Pure, Whole, Unfiltered- NO junk added. (We keep it real and raw!)

  • ColdPress Technology®

  • Natural Ingredients

  • Fruit & Vegetable Nutrients & Enzymes

  • Certified Organic Extracts

  • Plant-Based Oils

  • Eco-Friendly Packaging

  • And Most Importantly, Love.

  • Parabens

  • Sulfates

  • Phthalates

  • Harmful Dyes or Toxic Chemicals

  • Testing On Our Furry Friends

“For every product purchased, we donate a fresh bar of soap to a person in need.”

Our Raw Sugar Initiative

Everyone deserves the right to feel beautiful and to wake up with a smile on their face. With this in mind, the Raw Sugar Initiative was born. For every product purchased, we donate a fresh bar of soap to a person in need. To date, we’ve donated millions of bars of soap to families and communities alike. It’s the simplest things in life that makes the biggest difference, and for us, it’s one seemingly simple bar of soap at a time, because each bar represents a special story.

Our Raw Sugar Tribe and Vibe

A little love goes a long way – and it’s this lens through which we hire, empower and inspire. At Raw Sugar, we champion a company culture of excellence, performance, integrity and kindness, and consistently demonstrate them through our words and actions. They’re the benchmarks for our success and serve as reminders that it is both who we are, along with what we do, that matters in the end.

“Thank you for inspiring us to always value quality over quantity”

Our Social Community

It’s because of YOU that we do what we do. You matter. You’re beautiful and we celebrate you. And we hope our Raw Sugar products make you feel that way. Your voice drives our product innovation and our give-back program. You’re part of our growing community of Raw Sugar brand advocates. Thank you for inspiring us to always value quality over quantity, authenticity over marketing hype, and the consumer experience over the consumer pocketbook. You are why we are here (and we think that’s pretty sweet!).


Join the Sugar Family

Love your skin. Love yourself. Become part of the Sugar Family today.

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How’s that for a spoonful of sugar?!