3 #RawLovin Aha Moments From Beautycon Los Angeles

If you’ve never attended Beautycon, you’ll want to add that to your must-experience list, as the festival is often hailed as the biggest and most iconic beauty event around. Off the heels of our successful debut at Beautycon New York last April, we knew that #BeautyconLA would be just as fabulous. This month, more than 30,000 guests attended the weekend event at the Los Angeles Convention Center and perused the product showcases from 150+ brands.

Raw Sugar Living was one of those brands—with eye-popping exhibits and a steady stream of #rawlovin fans.

Here’s three aha! moments from Beautycon LA:

#1 – Beautycon isn’t just about beauty.

This event transcended makeup, personal care products and free samples, to start real talk about women empowerment, industry partnerships, retail industry excellence, and social impact initiatives. As a brand who was built on the foundation of love and kindness, we were so inspired every time we shared with people our mission to makenatural, premium vegan and eco-friendly personal care products more affordable and accessible to all.

Our Raw Sugar team talks mission and products at #BeautyconLA

#2 – Some of the coolest people visited our booth.

Meeting 6000+ guests who passed through our booth, shared their story and sampled our products was really our favorite part. All day long we connected with people from all walks of life—many of whom are part of our social community on Instagram and Facebook. They included #rawlovin newbies, longtime fans, celebrities, influencers, media, family and friends from just about everywhere. They (you!) continually inspire our product innovation and give-back program, the Raw Sugar Initiative—thank you!

Over 6,000 people visit our booth in 2-day event!

#3 – It really took a team to make it happen.

Led by our Founders, Ronnie Shugar and Donda Mullis, our Raw Sugar tribe proved the talented and passionate brand champions they truly are. So much time and work went into everything from event planning and marketing, to designing and managing the booth. And let’s just talk a second about that booth, as it was designed by Joni Parenti and built by Dimension Craft to fully engage visitors in our #rawlovin social vibe around the concepts of what we feel matters most:

Leading with love.

 Showing kindness.

Finding beauty in all.



Raw Sugar Living Founders, Ronnie Shugar & Donda Mullis



A little Raw Sugar Love

Crafted and produced in sunny SoCal, Raw Sugar Living is a natural lifestyle brand on a mission to promote clean and healthy living through products that are good for the body and nourish the soul.

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