Pleasantly Surprised.
"I didn't think a shampoo could enhance curls, but this one sure does. I loved the way my hair looked after washing it. Definitely more curly. It lathers wonderfully and smells great."








Give your curls main character energy with The Mighty Curl Shampoo. Crafted with rich Avocado Extract, Apple Cider Vinegar and Rosemary, this curly hair shampoo gently cleanses while allowing your natural curl pattern to shine through.
Highlighted Ingredients:
Avocado Extract: enhances shine
Apple Cider Vinegar: helps balance pH
Rosemary: helps support scalp health
Raw Sugar makes products that keep you refreshingly clean, smelling good and feeling even better. We use clean, effective ingredients and uplifting scents formulated to comply with strict EU and IFRA guidelines for fragrances. Our bottles contain 30% recycled content. We create products that make ordinary moments feel brighter and remind you that when life gets raw and real, it's time to be sweet to yourself. Real Life, Made Sweeter.™
Scent: Rosemary + Cider Vinegar
Creamy, fresh, energizing

We are picky about what touches your skin and how we treat the planet, so being clean means everything to us.
Clean & Kind Formulas
All of our products are formulated without SLS/SLES, parabens, phthalates, silicones or synthetic dyes and are PETA-certified animal test-free.

Microbiome Friendly
Our Body Wash is dermatologist-tested and certified by Kind to Biome to respect and maintain the natural microbiome and pH balance of healthy skin.

Fragrance
We partner with the world’s most respected fragrance houses to develop clean, original scent combinations that meet the European Union’s highest regulatory standards.
Overall rating: 4.6969695 / 5 from 33 reviews.
The Mighty Curl Shampoo, enriched with Avocado Extract, Apple Cider Vinegar, and Rosemary, is praised for its ability to enhance curl definition, reduce frizz, and leave hair feeling clean and manageable. Its fresh Rosemary + Cider Vinegar scent is also highly appreciated.
Review topics: ["hair","feeling","packaging","smells","shampoo","curls","frizz","lather"].
"I didn't think a shampoo could enhance curls, but this one sure does. I loved the way my hair looked after washing it. Definitely more curly. It lathers wonderfully and smells great."
"I like the way my hair feels after using this shampoo. It doesn't ever feel weighted down and the scent is pleasing. My favorite thing about Raw Sugar is that it doesn't contain harmful ingredients."
"I was very sad to see the Truly Unruly shampoo discontinued, so I'm glad that the formula's back in some form. One of the few shampoos I can use that's not too strongly scented, makes my hair happy, and doesn't irritate my scalp."
"I love this shampoo, it smells amazing, makes my hair feel so clean, and helps with my curls."
"I was amazed at not only how wonderful my hair looks styled but I also love the fact that I didn’t lose any hair when I washed my hair. My only disappointment is that when I would use Rogaine the night after I shampoo, my hair starts to fall out a lot. So for me, I cannot use the Rogaine with it, which is not great because then I lose my hair that way too - much more loss. If I didn’t have AGA/alopecia, I wouldn’t have a problem with your shampoo."
"This product has been working great for my oily roots. It helps reduce the build up between washes."
"This also makes me feel better about what I’m using to clean my hair. My scalp feels clean, my hair behaves better and I really like this shampoo"
"The only shampoo I use, love it!"
"Helped my hair be less frizzy."
"It’s a shampoo. Nothing fancy. I don’t really feel any difference."