Fight Frizz + Love your Curls.
Tame your curls, but keep your spirit wild.
#RAWSUGARLIVING




Just spend $20 on Hair Care + get $5.
To all the curly haired beauties, it’s time to celebrate and love your curls. Get your bounce back with Raw Sugar Truly Unruly Shampoo and Conditioner — the perfect combo to cleanse, fight frizz, add soft definition to your beautiful, natural curls without weighing them down.
With formulas crafted with plant-derived ingredients and fortified with Avocado, cleansing Apple Cider Vinegar and Rosemary Oil — you can tame your curls but leave your wild spirit fully intact! Then, use our Mighty Curls Hair Masque to show your curls who’s really boss. This creamy, tropically scented treatment is a regenerative blend of Papaya, Shea Butter extract, Hemp Seed Oil and Pro Vitamin B5 to ramp up moisture while giving curls weightless, silky volume and vibrancy. Curly haired girls, let’s bounce!
Shop What’s New Now!
Shop NowRaw Sugar is raising cane to sweeten your lifestyle.
Living out loud, without restrictions, with peace of mind – this is LIVING PURELY UNFILTERED. Say what you need, live how you want. Just do it cleanly.
The Heart of Raw Sugar
Our philanthropic cause, the Raw Sugar Initiative was inspired by something so profoundly simple: love and kindness. We believe that natural and wholesome products should be accessible to anybody and everybody. And so, we created the Raw Giving program around our message of self-love and the belief that paying it forward, even with bars of soap, can positively change the world… even just a tiny bit.