We Are
Raw Sugar

We’re here for the deep breaths, the energetic shifts, the wake up calls and daily resets. We’re your feel-good, mood boost and your calm, confident swagger. Our mission is to love from the outside in. To live with purpose and passion. To inspire a deeper love of self. We embrace individuality. Celebrate authenticity. Encourage reckless acts of self-care and kindness. We’re known for our scents and believe in smelling good at all times. We have a do-no-harm philosophy so we never test on animals, use harmful chemicals and are constantly seeking new ways to protect our planet and use less virgin plastic. We’re all about clean living and living clean so we never compromise on our commitment to using organic extracts, plant-derived ingredients and maintaining the integrity of our formulas. We believe in giving back, lifting spirits, and showering people with love. We are Raw. Real. Good. Clean. 

PURPOSE

We lead with love.

Founded in 2014 in sunny Southern California, Raw Sugar Living is a natural lifestyle brand on a mission to promote clean and healthy living through products that are good for the body and nourish the soul. A company built on love and passion, founders, Ronnie Shugar and Donda Mullis, are committed to providing the highest quality earth-friendly hair and personal care products at a price that is accessible to all, supporting their belief that all of us are as beautiful as we feel.

Ronnie Shugar & Donda Mullis, Co-Founders

“Products that are made with natural and wholesome ingredients should be more accessible to anybody and everybody.”

Be Fearlessly you.
Let your 
truest self shine.

VALUES

We stand for Good.

We see humanity in imperfection and beauty in being real. We stand for kindness, respect, contribution and gratitude – and believe that every person has the right to affordable clean, healthy self-care.

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