New Hair Care

The Sensitive One
Is Here

Fragrance-free, ultra-gentle, and
National Eczema Association approved.

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Raw Sugar

National Eczema Association Certified

It's Okay To Be Sensitive

No harsh stuff, just pure TLC.

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Gentle Care, Gorgeous Hair

  • shampoo + conditioner
  • kids
The Sensitive One Shampoo Fragrance Free 18 fl oz goop
New
The Sensitive One Shampoo

Fragrance Free

$11.99
The Sensitive One Conditioner Fragrance Free 18 oz goop
New
The Sensitive One Conditioner

Fragrance Free

$11.99
The Wave Maker Shampoo Sulfate Free Lychee + Coconut Milk goop
New
The Wave Maker Shampoo

Lychee + Coconut Milk

$11.99
The Wave Maker Sulfate Free Conditioner Lychee + Coconut Milk 18 oz
New
The Wave Maker Conditioner

Lychee + Coconut Milk

$11.99
Kids' 2-in-1 Body Wash + Milk Bath - Soothing | Fragrance Free | 12 fl oz goop image
New
Kids' 2-in-1 Body Wash + Bath Soak - Sensitive

Fragrance Free

$5.99
goop image of fragrance free kids shampoo
New
Kids' 2-in-1 Shampoo & Conditioner - Sensitive

Fragrance Free

$5.99
goop
Kids' 2-in-1 Bubble Bath + Body Wash

Superberry + Cherry

$5.99

For all you sensitive souls

No scents to overwhelm, no irritants to disturb – just a gentle, soothing cleanse and nourishing scalp hydration.

Gentle cleansing that nurtures your hair and soothes the scalp, free from fragrances and irritants.

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the sensitive one
The Sensitive One Shampoo Fragrance Free 18 fl oz goop
New
The Sensitive One Shampoo

Fragrance Free

$11.99
The Sensitive One Conditioner Fragrance Free 18 oz goop
New
The Sensitive One Conditioner

Fragrance Free

$11.99
goop image of fragrance free kids shampoo
New
Kids' 2-in-1 Shampoo & Conditioner - Sensitive

Fragrance Free

$5.99
Kids' 2-in-1 Body Wash + Milk Bath - Soothing | Fragrance Free | 12 fl oz goop image
New
Kids' 2-in-1 Body Wash + Bath Soak - Sensitive

Fragrance Free

$5.99
The Wave Maker Shampoo Sulfate Free Lychee + Coconut Milk goop
New
The Wave Maker Shampoo

Lychee + Coconut Milk

$11.99
The Wave Maker Sulfate Free Conditioner Lychee + Coconut Milk 18 oz
New
The Wave Maker Conditioner

Lychee + Coconut Milk

$11.99
raw sugar fur kids clean pet gift set wipes
New
Fur Kids Raw Cuddles Bath Set

Apple Cream

$14.99
sulfate free paraben free gift set raw sugar
Holiday Gift
Raw Radiance

$13.97 Value | 28% Savings

$9.99

The Raw Sugar Commitment

Made with Clean, Good For You Ingredients

30% Post-Consumer Recycled (PCR) Plastics in most packaging—and expanding…

The Raw Sugar Initiative helps make clean water and soap available to those who need it most

Cold Press Technology®

Formulated without Sulfates, Parabens and Phthalates

We're known for our scents and the power they have to uplift, attract, elevate, and inspire. Shop our best sellers like Raw Coconut + Mango Bar Soap, and vegan biotin Passionfruit Shampoo.

Raw thoughts

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2025: Solutions Over Resolutions

Creating  A Year of Intentional Change.
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CLEAN FOR ALL

We stand for the real, raw authenticity of being human. For the respect of our planet and each other. We stand Clean For All because everyone deserves products that make them feel clean, beautiful, empowered and loved from the outside in. Truth. Love. Sugar.

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