Smooth, Hydrated Hair Starts Here

Revive your mane with essential moisture.

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The Moisture Smoothie

Nourishing Ingredients For Ultimate Hydration

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  • shampoo + conditioner
Raw Sugar conditioner goop
Must-Have

The Moisture Smoothie Conditioner

Coconut + Agave + Sweet Almond Milk

$11.99
Raw Sugar shampoo goop
Must-Have

The Moisture Smoothie Shampoo

Coconut + Agave + Sweet Almond Milk

$11.99
Close Up Shot of Conditioner
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The Grow Pro Conditioner

Passion Fruit + Marula

$11.99
Image of Shampoo Liquid
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The Grow Pro Shampoo

Passion Fruit + Marula

$11.99
Scalp restore goop
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The Scalp Restore Conditioner

Jojoba + Aloe + Niacinamide

$11.99
scalp restore goop
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The Scalp Restore Shampoo

Jojoba + Aloe + Niacinamide

$11.99

Hydrate. Balance. Grow.

Made with good for you ingredients that won't harm or strip the hair or skin with natural goodness.

Stylers

Advanced formulas to polish, define and tame every strand.

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stylers
goop image of not so dry shampoo on light purple surface

The Not So Dry Shampoo

Aloe + Bamboo

$11.99
goop image of simply straight serum, bubbles on light grey background

Simply Straight Straightening Serum

Waterlily + Cactus

$11.99
goop image of vinegar rinse on light blue background

Vinegar Hair Rinse

Rosemary + Mint

$11.99
Raw Sugar goop drops

Multi-Miracle Hair Mist

Coconut Milk + Agave

$9.99
goop

Leave-In Conditioner

Coconut + Papaya + Shea

$7.99
artful oil drops

Endless Hair Glow

Argan + Apricot

$9.99
fresh water drops on a soft blue background

Kids' Detangler

Coconut Milk + Banana

$4.99
Kids Detangler 6 oz | Strawberry + Oat Milk

Kids' Detangler

Strawberry + Oat Milk

$4.99

The Raw Sugar Commitment

Made with Clean, Good For You Ingredients

30% Post-Consumer Recycled (PCR) Plastics in most packaging—and expanding…

The Raw Sugar Initiative helps make clean water and soap available to those who need it most

Cold Press Technology®

Formulated without Sulfates, Parabens and Phthalates

We're known for our scents and the power they have to uplift, attract, elevate, and inspire. Shop our best sellers like Raw Coconut + Mango Bar Soap, and vegan biotin Passionfruit Shampoo.

Raw thoughts

Get Golden Globes Ready with Heather McMahan

Our partner, Kristin Heitkotter styled Heather McMahan for the Red Carpet at the Golden Globes! Read More

Essence

"Everything You Need To Know About Clarifying Hair Products"
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2025: Solutions Over Resolutions

Creating  A Year of Intentional Change.
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CLEAN FOR ALL

We stand for the real, raw authenticity of being human. For the respect of our planet and each other. We stand Clean For All because everyone deserves products that make them feel clean, beautiful, empowered and loved from the outside in. Truth. Love. Sugar.

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