Business of Fashion: "How Beauty Brands Are Preparing for a Recession"

Posted By Raw Sugar on July 13, 2022

"Raw Sugar Living — a mass-market wellness brand sold at retailers like Target and Walgreens — saw its business double in 2020 thanks to its early investment in sanitizers and soaps. Now, they’re upping the size of some of its products, like body wash, so shoppers feel they’re getting more for their money, said chief executive Michael Marquis."

Business of Fashion

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