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Glamour: "The 16 Best Shampoos for Curly Hair, According to Expert Hairstylists"

Truly Unruly Shampoo and Conditioner from Raw Sugar

Curly hair needs moisture, definition, and gentle cleansing to look its best. Many people with curls struggle to find a shampoo that removes buildup without stripping essential hydration. Clean, curl-supporting formulas can make curls softer, bouncier, and easier to style. Raw Sugar’s Truly Unruly Shampoo was recently recognized by Glamour as a standout option for those searching for the best shampoo for curly hair.

Press Highlight: As Featured in Glamour

"As glorious as curly hair can be, being blessed with coils can still feel like a (literal) handful. That's where the best shampoos for curly hair can help."


- Erin Parker and Brigitt Earley


sulfate free truly unruly shampoo


Raw Sugar’s The Truly Unruly Shampoo combines nourishing avocado extract, apple cider vinegar, and rosemary oil to hydrate curls while lifting away buildup that can weigh them down. The thoughtful blend supports definition, enhances natural movement, and helps minimize frizz, making it a strong fit for many curl types.

If you are exploring curly hair products that bring moisture and manageability together, The Truly Unruly offers a clean, vegan formula that helps curls thrive. Visit the full feature on Glamour or explore Raw Sugar’s curl-friendly hair care collection to build a routine that helps bring out your best texture every day.

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