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simply straight serum vegan keratin
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benefits of simply straightening vegan keratin serum
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mix of hair care products formulated without sulfates or parabens
simply straight serum vegan keratin
goop image of simply straight serum, bubbles on light grey background
girl smiling with silky smooth hair
view of bottom of simply straight bottle with flowers
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clean ingredient image waterlily and cactus
benefits of simply straightening vegan keratin serum
hair wrapped around simply straight bottle
mix of hair care products formulated without sulfates or parabens

Simply Straight Straightening Serum

Waterlily + Cactus

$11.99 Sale Save
Scent Waterlily + Cactus

Love your hair from the outside in with Raw Sugar’s Simply Straight Serum. Crafted with a blend of Vegan Keratin, Hibiscus Extract, and Linoleic Acid, our botanical straightening serum is designed to keep frizz and humidity at bay, revealing smooth, shiny hair. A Vegan formulation (Keratin is sourced from Oat Protein), our unique serum helps to smooth and soften hair while controlling curls, tangles, and frizz. The result is gorgeous, gleaming hair, full of body and free of frizz. Added bonus- this formula offers thermal protection, perfect for use with blow driers, straighteners, and curling irons alike.  

Highlighted Ingredients:  

Vegan Keratin: sourced from Oat Protein, enhances shine and smoothness while reducing frizz 

Hibiscus Extract: maintains moisture in the hair while helping to prevent frizz and dehydration 

Linoleic Acid: encourages healthy scalp conditions and helps to control moisture loss… all while shielding from potential heat damage 

Scent: Waterlily + Cactus 

Floral, dewy, and breezy 

Raw Sugar Haircare is Vegan, Cruelty-Free, and formulated without Sulfates and Parabens. Our products are packaged in Post-Consumer Recycled Plastic and made with good-for-you ingredients that won’t harm or strip the skin of its natural goodness. Each Raw Sugar purchase supports the Raw Sugar Initiative- dedicated to making the world a cleaner, healthier, and happier place.  

Using 3-5 pumps of serum, rub between hands and disperse evenly through strands from mid-lengths to end. Blow dry as usual for a straight sleek style.

Made with Clean, Good for You Ingredients & Cold-Pressed Extracts

We use the highest quality fragrances in our products, following strict EU guidelines to support our most sensitive customers. Worry free, feel good smells.

Cruelty-Free & Vegan

Formulated without SLS/SLES Sulfates & Parabens

Made with Post-Consumer Recycled (PCR) Plastics in most packaging

Cold-Press Technology®: preserves, extracts and delivers the purest, richest, most nutrient dense extracts to love your skin from the outside in

The Raw Sugar Initiative making the world a cleaner, healthier place.

Water (Aqua), Propanediol, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Hydrolyzed Oats, *Hibiscus Sabdariffa Flower Extract, *Opuntia Ficus-Indica Fruit Extract, Nymphaea Odorata Root Extract, *Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Euterpe Oleracea Sterols, Linoleic Acid, Oleic Acid, Linolenic Acid, Cetrimonium Chloride, Panthenol, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Fragrance (Parfum) *Certified Organic/Cold Pressed Extracts

***This ingredient list is subject to change. Please refer to product packaging for the most up-to-date ingredient list.***

Warning: For external use only and as directed. Avoid contact with eyes. If contact occurs, rinse eyes thoroughly with clean water. Discontinue if irritation occurs. Not intended to protect hair from excessive heat or frequent overuse of heat-styling tools. Caution: Contains plant-derived oils & extracts from fruits, vegetables, flowers, herbs, tree-nuts & seeds. Keep out of reach of children.

"You can."

Life is about connecting to people in a real way—so let's spread the love…

Sugar Notes are personal messages from our Co-Founders, Donda Mullis & Ronnie Shugar, to spread positive thoughts about life and real beauty to inspire kindness, understanding, and self-confidence.

You'll find a Sugar Note on every product to remind you how unique and magnificent you are.

Fall in love with taking care of yourself. Mind, body and soul.

Treat yourself with love.

You are perfect. A thousand times perfect.

Be fearlessly you. Let your truest self shine.

You are a special kind of magic.

Be your own kind of beautiful.

Raw. Real. Good. Clean.

CLEAN FOR ALL

We stand for the real, raw authenticity of being human. For the respect of our planet and each other. We stand Clean For All because everyone deserves products that make them feel clean, beautiful, empowered and loved from the outside in. Truth. Love. Sugar.

Discover

Raw goodness

We Create With Care.

Our Cold Pressed Technology® is a specialized hydraulic process that gently extracts vitamins, minerals and enzymes from fresh whole fruits and plants, leaving the healthiest natural nutrients for your skin to soak up.

Learn More

A RAW STORY

We Lead With Love.

Founded in 2014 and built on love + passion. Co-Founders, Ronnie Shugar and Donda Mullis, are committed to providing the highest quality, earth-friendly hair and personal care products at a price that is accessible to all, supporting their belief that all of us are as beautiful as we feel.

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We Are Raw Sugar

The Raw Sugar Commitment

Made with Plant-Derived Ingredients & Cold-Pressed Extracts

30% Post-Consumer Recycled (PCR) Plastics in most packaging—and expanding…

The Raw Sugar Initiative making the world a cleaner, healthier place.

Cruelty-Free & Vegan

Cold-Press Technology®

Free of Sulfates & Parabens

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