Simply Straight Straightening Serum
Waterlily + Cactus
Love your hair from the outside in with Raw Sugarís Simply Straight Serum. Crafted with a blend of Vegan Keratin, Hibiscus Extract and Linoleic Acid, our botanical straightening serum is designed to keep frizz, tangles and humidity at bay, revealing gorgeously gleaming hair. Added bonus - this formula offers thermal protection, perfect for use with your favorite heat styling tool.
Highlighted Ingredients:?
Vegan Keratin: sourced from Oat Protein, enhances smoothness and shine while reducing frizz
Hibiscus Extract: moisturizes hair while preventing frizz and dehydration
Linoleic Acid: promotes scalp and hair health while shielding from potential heat damage
Raw Sugar Hair Care is Vegan, Animal Test-Free, Color-Safe, and formulated without Sulfates and Parabens. Our products are packaged in Post-Consumer Recycled Plastic and made with good-for-you ingredients that wonít harm or strip the hair or skin of its natural goodness. We use the highest quality fragrances in our products, following strict EU guidelines to support our most sensitive customers. Each Raw Sugar purchase supports the Raw Sugar Initiative, dedicated to making clean water and soap available to those who need it most.
Scent: Water Lily + Cactus
Floral, dewy, breezy
Raw. Real. Good. Clean.
CLEAN FOR ALL
We stand for the real, raw authenticity of being human. For the respect of our planet and each other. We stand Clean For All because everyone deserves products that make them feel clean, beautiful, empowered and loved from the outside in. Truth. Love. Sugar.
Raw goodness
We Create With Care.
Our Cold Pressed Technology® is a specialized hydraulic process that gently extracts vitamins, minerals and enzymes from fresh whole fruits and plants, leaving the healthiest natural nutrients for your skin to soak up.
A RAW STORY
We Lead With Love.
Founded in 2014 and built on love + passion. Co-Founders, Ronnie Shugar and Donda Mullis, are committed to providing the highest quality, earth-friendly hair and personal care products at a price that is accessible to all, supporting their belief that all of us are as beautiful as we feel.
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