Simply Straight Straightening Serum

Love your hair from the outside in with Raw Sugar's Simply Straight Serum. Crafted with a blend of Vegan Keratin, Hibiscus Extract and Linoleic Acid, our botanical straightening serum is designed to keep frizz, tangles and humidity at bay, revealing gorgeously gleaming hair.  Added bonus - this formula offers thermal protection, perfect for use with your favorite heat styling tool.  

Highlighted Ingredients:? 
Vegan Keratin: sourced from Oat Protein, enhances smoothness and shine while reducing frizz 
Hibiscus Extract: moisturizes hair while preventing frizz and dehydration
Linoleic Acid: promotes scalp and hair health while shielding from potential heat damage

Raw Sugar Hair Care is Vegan, Animal Test-Free, Color-Safe, and formulated without Sulfates and Parabens. Our products are packaged in Post-Consumer Recycled Plastic and made with good-for-you ingredients that wonít harm or strip the hair or skin of its natural goodness. We use the highest quality fragrances in our products, following strict EU guidelines to support our most sensitive customers. 

Scent: Water Lily + Cactus 
Floral, dewy, breezy 

Using 3-5 pumps of serum, rub between hands and disperse evenly through strands from mid-lengths to end. Blow dry as usual for a straight sleek style.

Clean, Animal Test-Free, Vegan Hair Care

Helps tame frizz and add shine for a smooth, sleek style

Designed for curly and textured hair types

Delivers moisture to hair and scalp

Provides protection against heat damage

Safe for color-treated hair

Formulated without SLS/SLES, parabens, phthalates, silicones or synthetic dyes

Packaged in Post-Consumer Recycled (PCR) Plastics

Water (Aqua), Propanediol, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Hydrolyzed Oats, *Hibiscus Sabdariffa Flower Extract, *Opuntia Ficus-Indica Fruit Extract, Nymphaea Odorata Root Extract, *Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Euterpe Oleracea Sterols, Linoleic Acid, Oleic Acid, Linolenic Acid, Cetrimonium Chloride, Panthenol, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Fragrance (Parfum) *Certified Organic/Cold Pressed Extracts

***This ingredient list is subject to change. Please refer to product packaging for the most up-to-date ingredient list.***

Warning: For external use only and as directed. Avoid contact with eyes. If contact occurs, rinse eyes thoroughly with clean water. Discontinue if irritation occurs. Not intended to protect hair from excessive heat or frequent overuse of heat-styling tools. Caution: Contains oils & extracts from fruits, vegetables, flowers, herbs, tree-nuts & seeds. Keep out of reach of children.

"You can."

Life is about connecting to people in a real way—so let's spread the love…

Sugar Notes are personal messages from our Co-Founders, Donda Mullis & Ronnie Shugar, to spread positive thoughts about life and real beauty to inspire kindness, understanding, and self-confidence.

You'll find a Sugar Note on every product to remind you how unique and magnificent you are.