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  • shampoo + conditioner
The Wave Maker Shampoo Sulfate Free Lychee + Coconut Milk goop
New

The Wave Maker Shampoo

Lychee + Coconut Milk

$11.99
The Wave Maker Sulfate Free Conditioner Lychee + Coconut Milk 18 oz
New

The Wave Maker Conditioner

Lychee + Coconut Milk

$11.99
Raw Sugar shampoo goop
Must-Have

The Moisture Smoothie Shampoo

Coconut + Agave + Sweet Almond Milk

$11.99
Raw Sugar conditioner goop
Must-Have

The Moisture Smoothie Conditioner

Coconut + Agave + Sweet Almond Milk

$11.99
Image of Shampoo Liquid
Must-Have

The Grow Pro Shampoo

Passion Fruit + Marula

$11.99
Close Up Shot of Conditioner
Must-Have

The Grow Pro Conditioner

Passion Fruit + Marula

$11.99

Build A Routine & Save!

Create your perfect routine and unlock an exclusive offer when you spend $45* or more.

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balance Scalp

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stylers
Raw Sugar goop drops

Multi-Miracle Hair Mist

Coconut Milk + Agave

$9.99
goop

Leave-In Conditioner

Coconut + Papaya + Shea

$7.99
goop image of simply straight serum, bubbles on light grey background

Simply Straight Straightening Serum

Waterlily + Cactus

$11.99
goop image of not so dry shampoo on light purple surface

The Not So Dry Shampoo

Aloe + Bamboo

$11.99
goop image of vinegar rinse on light blue background

Vinegar Hair Rinse

Rosemary + Mint

$11.99
artful oil drops

Endless Hair Glow

Argan + Apricot

$9.99
fresh water drops on a soft blue background

Kids' Detangler

Coconut Milk + Banana

$4.99
Kids Detangler 6 oz | Strawberry + Oat Milk

Kids' Detangler

Strawberry + Oat Milk

$4.99

The Raw Sugar Commitment

Made with Clean, Good For You Ingredients

30% Post-Consumer Recycled (PCR) Plastics in most packaging—and expanding…

The Raw Sugar Initiative helps make clean water and soap available to those who need it most

Cold Press Technology®

Formulated without Sulfates, Parabens and Phthalates

We're known for our scents and the power they have to uplift, attract, elevate, and inspire. Shop our best sellers like Raw Coconut + Mango Bar Soap, and vegan biotin Passionfruit Shampoo.

Raw thoughts

Essence

Everything You Need To Know About Clarifying Hair Products
Read More

Pure Wow

"Clean Hair Care That Actually Works? Say Hello to Raw Sugar"
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Festival Hair Styling Tips:

Your Guide to Nailing the 2025 Vibe Read More

CLEAN FOR ALL

We stand for the real, raw authenticity of being human. For the respect of our planet and each other. We stand Clean For All because everyone deserves products that make them feel clean, beautiful, empowered and loved from the outside in. Truth. Love. Sugar.

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